First Team Automotive Group, now Southern Team, is dedicated to the Roanoke and New River Valley Communities. Since 1988, with our humble beginnings as First Team Hyundai, Southern Team Automall has served our community with Good People and Great Values. When we talk about values, we’re not only talking about our low prices on new and used vehicles but our own core values of giving back to the community. Because at Southern Team, we recognize that we are a part of the community first, and a business second. We know that our success is only possible when we believe in and support the friends, neighbors, and families who support us.